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2023 Pitch It Texarkana

photos by Matt Cornelius
Imagine if Texarkana, USA, were a magnet for talent and entrepreneurship in our region. Bright young minds would see a tangible path to success after graduating from our schools, local businesses would have no shortage of eager and industrious recruits, an infectious startup culture would permeate our community, and hometown ingenuity would start to look a lot more like big city innovation. … Pitch It Texarkana is a collaborative effort to turn strategic thinking into strategic doing.

The Places You’ll Go

Texarkana native, Tareka Lofton (right), competed in the Dr. Seuss Baking Challenge on Amazon Prime Video. photo courtesy of Adam Rose/Prime Video
Oh! The places you’ll go! You’ll be on your way up! You’ll be seeing great sights! You’ll join the highfliers who soar to high heights.” —Dr. Seuss … Little did Tareka Lofton know how true these words from Dr. Seuss’s well-known children’s book would be when she was a little girl growing up in Texarkana. She could not imagine the sights she would see or to what heights her natural talent, creativity, and work ethic would take her. … Lofton’s parents were well-loved and respected members of the Texarkana community.

Reviving the Past

The newly renovated Potter & Marks Law Firm building has been a part of Texarkana’s history since the early 1900s. … From the research Josh Potter has done, he learned that his family’s ties to the building date back to the 1940s or 1950s when his grandmother worked for a business located in the building. In 1997, his father, Charles Potter, bought the building along with his law partners at the time and set up an office for the Arnold and Arnold law firm.

Legal and Financial 2023

Behind every successful individual, you will likely find a trusted advisor—or team of them. For the best results, you need a professional managing legal and financial matters.

Professional experts inform you about your options, help you explore new ideas, and work with you to navigate the road ahead.


Tareka Lofton

photo courtesy of Tareka Lofton
A graduate of Arkansas High School, Pastry Chef Tareka Lofton is an award winning visual artist in painting and sculpture and a Le Cordon Bleu alumnus. After finishing pastry school in 2013, Tareka began baking cakes from her apartment and Loft 22 Cakes was born. Praises for these amazing cakes began to spread across the Dallas-Fort Worth area via a large swell of social media followers. … In 2017, Tareka opened Loft 22 Cakes first storefront bakery in Fort Worth’s Historic Near Southside. Tareka’s vision is to take both loves of food and art to create a treat you will never forget.

Get in the Game

With the hazy days of winter behind us, the warm sunshine of spring inspires us to get outside and be active. For many children, staying active is a year-round lifestyle—both inside and outside of school. Whether it’s softball, volleyball, soccer, dance, or baseball, youth across America are participating in sports that require a great deal of dedication.


Good Evening TXK

photo by Matt Cornelius
On March 3, 1931, President Herbert Hoover signed a law officially declaring “The Star Spangled Banner” our country’s national anthem. That’s how March 3rd officially became National Anthem Day—a day that observes not only our anthem, but the songs nations around the world have adopted and chosen to represent their national identity. I love that National Anthem Day isn’t just about our culture. It’s a true reflection of how music has this neat little way of bringing us all together.

If These Walls Could Talk

photo by Matt Cornelius
Several years ago, a group text was created with my mom, my Aunt Mommy (my mom’s identical twin sister), their daughters, and daughters-in-law. When Apple’s update gave iPhones the option to name a group text, Momma named this one “Cool Group,” thinking she was the only one who could see it. We initially giggled at her originality, but it has stayed ever since and is an active text thread every day. Cool Group contains seven wives who have given birth to 19 children collectively, ranging in age from 42 to due in April.

TXK 411

photo by Molly Kendrick
Seven Attributes for SuccessSuccess consists of going from failure to failure without loss of enthusiasm.” —Winston Churchill … “Fail faster to succeed sooner” similarly describes the effort required to succeed and reinforces that failure is an integral part of success. I always found that to be accurate and realistic, yet also motivating. It’s a reminder to dig in and keep trying. We often think success happens overnight, like some kind of luck.

Dear Mrs. (Slightly) Sophisticated

I have a co-worker who always sends snarky emails when we have group projects. She is not my supervisor, nor is she a friend. What are the rules of email that we all should use? How do I respond to this? Dear Non-Confrontational Communicator, … Email should be treated like a face-to-face meeting. Never say anything in an email you would not say to someone in a face-to-face meeting. That being said, many people do not understand this rule. There are many basic rules to professional correspondence, but they all boil down to my first sentence.

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